About the Webinar

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Watch this 51-minute long webinar about the practice of enterprise architecture in the pharmaceutical industry with Marina Barnes, Principal Enterprise Architect in a prestigious biotech company located in the greater Seattle region. The pharmaceutical, biotech, life science, and medical device industries operate within a highly complex and regulated environment, where the development, production, and distribution of life-saving drugs and therapies require meticulous planning, coordination, and optimization. In this context, Enterprise Architecture (EA) plays a pivotal role in ensuring the seamless integration of business planning, business capabilities mapping, information technology, and business processes.

 

The pharmaceutical sector faces unique challenges, such as stringent regulatory requirements, rapid advances in research and development, and a growing demand for personalized medicine. EA serves as a critical tool for pharmaceutical companies to address these challenges by harmonizing IT infrastructure, fostering data-driven decision-making, and enhancing collaboration across research, manufacturing, and commercialization functions. As the industry evolves, EA in the pharmaceutical sector continues to evolve, enabling organizations to adapt to market shifts, embrace digital transformation, and ultimately deliver innovative therapies that improve patient outcomes and contribute to the advancement of global healthcare.

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About the Presenter

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Marina Barnes is a Principal Enterprise Architect at a biotechnology research company located in the greater Seattle region that was recently acquired by one of the top 10 pharmaceutical companies worldwide. Marina excels in enterprise architecture, business architecture, business intelligence, business analytics, cloud computing, and data centers among others. Marina worked in the past for the Bill & Melinda Gates Foundation and Boston University.

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About the Host

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Daniel Lambert, M. Sc., is a business strategist assisting business and enterprise architecture teams in collaborating better with the entire planning ecosystem of their firm and increasing the success rate of their organization's digital transformation initiatives and projects. Daniel was a successful B2B-focused technology venture capitalist in the past. He has worked with organizations in a broad array of industries: pharmaceuticals, utilities, transportation, computer software, healthcare, financial services, insurance companies, retail, telecom, and the public sector. Daniel is a partner and the owner of Business Architecture Info, which collaborates with its partners, EA Principals and IRIS Business Architect, among others.

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Mr. Lambert wrote a book with great reviews entitled “Practical Guide to Agile Strategy Execution: Design, Architect, Prioritize, and Deliver your Corporate Future Successfully” available on Amazon.